ECTS : 6
Description du contenu de l'enseignement :
Course description and objectives
The purpose of the course is to introduce students to Corporate Strategy in its main domains as business strategy, analysis of business environment, financials, business transformation, leadership and people management.
Key questions of strategy development and implementation at the corporate level of a company would be covered: where should long term growth come from? How strategy is made within organizations and the role played by strategic planning systems. Understanding of competitive environment and forces. Linkage between strategy and financial analysis. Analysis of resources and capabilities of a firm. The analysis of competitive advantage. Defining corporate mission and vision.
Compétence à acquérir :
Learning outcomes
Strategy analysis
Business plans formulation
Competitive environment assessment
Firms’ resources and capabilities assessment
Firms’ organization and value creation