ECTS : 3
Description du contenu de l'enseignement :
product and collection Management / watch making industry / jewelry industry
to give students the strategic keys and culture of the W&J market
/ to give them the opportunity to apply this knowledge on real operational situations (case studies on a W&J Brands : strategic marketing analysis and new launching proposal.
Compétence à acquérir :
Designing a collection according to the segmentation of the brand