ECTS : 3
Description du contenu de l'enseignement :
- Business Intelligence.
- Segmenting and targeting through social networks.
- Digital communication / Changes in the advertising industry.
- New regulation of private data on marketing activity.
- Getting knowledgeable to interact with internet digital companies.
- Developing innovative solutions.
Compétence à acquérir :
- Mastering the new marketing tools.
- Adjusting marketing strategies to private life respect.