BD Track : Business Data Analytics 2B

ECTS : 3

Description du contenu de l'enseignement :

1. Business Development: Managing distribution channel performance 

• Objective: Identify levers for optimizing sales performance
• Data: Sales by channel, conversion rates, return on advertising investment
• Methods: Segmentation analysis, acquisition cost optimization, sales forecasting 

2. Marketing: Personalizing customer recommendations

• Objective: Improve conversion by offering tailored recommendations
• Data: Purchase history, customer profiles, behavioral data
• Methods: RFM segmentation, customer clustering, propensity scoring 

Compétence à acquérir :

Advanced and Applied Data Analytics