ECTS : 3
Description du contenu de l'enseignement :
Business basics (only for non-business students) – three-hour lecture to discover the core notions and instruments of business, with an introduction to strategy, marketing, finance & accounting.
Fashion ecosystem – three-hour lecture to learn about key players and business practices in the fashion ecosystem.
Cultural and creative industries – six-hour lecture to decrypt the distinctive features of cultural and creative industries, and the contemporary challenges they are faced with.
Trend forecasting – two-hour lecture to locate the actors involved in fashion forecasting and explore their methods.
Business game – three-day workshop to comprehend the challenges related to competition and sustainability. It is based on a business simulation: six teams develop and execute strategies for their simulated company while taking into consideration the customer behavior and cost structures in different international markets.
Testimonies & visits – to meet diverse speakers to deepen and broaden the concepts covered in class, reflect, and get inspired to start the year!
Compétence à acquérir :
This program aims to introduce the fundamentals of business, especially in cultural and creative industries. The main objectives are the following:
· To equip students to understand what an organization is, its goals, business environment, and contemporary challenges.
· To increase students’ knowledge in a range of core fundamental dimensions of business: strategy, marketing, finance, and accounting.
· To provide students with the necessary skills to analyze, synthesize, and anticipate the effects of business choices.
· To identify and understand the specific characteristics and challenges of cultural and creative industries.
Mode de contrôle des connaissances :
30% business game (group work)
70% astonishment report (individual work)