ECTS : 3
Description du contenu de l'enseignement :
Understand your area and plan accordingly
3h – 4h
- The role of fragrances / flavors: marketing-mix impact / brand DNA/story telling, well-being & neurosciences
- Introduction to the fragrance industry: players, business models and challenges
- Type of accounts for the Project Manager / Key Account Manager
- Customer brief examples / Cases: identify needs, objectives and stakeholders, understand the ressources available and create the right organization to deliver a best-in class product & service on time
Human resources and business approaches
3h – 5h
- The crucial role of market intelligence in the fragrance industry
- When you manage from A to Z, the importance of the organization & collaboration
- Strategic mindset to succeed internally and externally: how to win?
- Manage your business to mitigate risks in an uncertain environment
Being an expert
3h – 5h
- Essential skills / knowledge to manage a project and extra ones to go beyond the core mission
- Using your know-how for generating new dynamics
Immersion
3h
- Class @L’Appartement Étoile by Symrise
- Olfactive training 2nd part
- First Evaluation
- Job opportunities and module’s best practices summary
- Olfactive training 1st part
Magistère on the creative floor
5h
- Cases
Compétence à acquérir :
Understand the ecosystem’s importance when you manage a project,
Being able to implement, secure and embark the organization you are in charge of for delivering valuable results,
Dealing with complexity while increasing your level of expertise
Mode de contrôle des connaissances :
Quizz (30%) and Case (70%)