ECTS : 3
Lecturer in charge : Guilhem ABBAL
Language of instruction : French
Teaching hours : 18
Course content:
Understand your area and plan accordingly
3h – 4h
- The role of fragrances / flavors: marketing-mix impact / brand DNA/story telling, well-being & neurosciences
- Introduction to the fragrance industry: players, business models and challenges
- Type of accounts for the Project Manager / Key Account Manager
- Customer brief examples / Cases: identify needs, objectives and stakeholders, understand the ressources available and create the right organization to deliver a best-in class product & service on time
Human resources and business approaches
3h – 5h
- The crucial role of market intelligence in the fragrance industry
- When you manage from A to Z, the importance of the organization & collaboration
- Strategic mindset to succeed internally and externally: how to win?
- Manage your business to mitigate risks in an uncertain environment
Being an expert
3h – 5h
- Essential skills / knowledge to manage a project and extra ones to go beyond the core mission
- Using your know-how for generating new dynamics
Immersion
3h
- Class @L’Appartement Étoile by Symrise
- Olfactive training 2nd part
- First Evaluation
- Job opportunities and module’s best practices summary
- Olfactive training 1st part
Magistère on the creative floor
5h
- Cases
Skills to be acquired:
Understand the ecosystem’s importance when you manage a project,
Being able to implement, secure and embark the organization you are in charge of for delivering valuable results,
Dealing with complexity while increasing your level of expertise
Assessment:
Quizz (30%) and Case (70%)
Weighting : 1.00